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SENIOR SEO SPECIALIST

Job Type: Full Time
Job Location: Chennai

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Job Title:  SENIOR SEO SPECIALIST
Department:  Online Sales
Job Location: Chennai, Sholinganallur
Number of Positions – 1
Notice Period: 30 Days’ Notice period or lesser / Immediate Joiners are preferred

Role Summary:

We are looking for a Senior SEO Specialist who can own the organic growth strategy and execution and drive measurable organic traffic growth, product visibility, and revenue through modern search optimization techniques, including AI search.

Roles & Responsibilities:

  • Develop and execute a complete SEO strategy for our websites
  • Manage On-Page SEO, Off-Page SEO, Technical SEO, and AI-driven SEO initiatives for E-commerce websites.
  • Implement ASO, AEO strategies so K7 content appears in featured snippets and answer engines.
  • Optimize pages for GEO (Generative Engine Optimization) to increase visibility in AI-generated search responses.
  • Implement AIO strategies to ensure K7 content is trusted and recommended by AI discovery platforms.
  • Apply SXO (Search Experience Optimization) principles to improve user engagement, retention, and conversion rates.
  • Optimize content for VSO (Voice Search Optimization) including conversational and question-based queries.
  • Strengthen E-E-A-T signals across product pages, blogs, and security content.
  • Build and manage high-quality backlink strategies.
  • Conduct technical SEO audits including crawlability, indexing, site structure, and page speed improvements.
  • Perform competitor analysis and identify keyword opportunities.
  • Drive organic traffic that contributes to sales and revenue growth.
  • Track SEO KPIs and provide regular performance reports.

Required Skills & Qualifications:

  • Bachelor’s degree in Marketing, IT, Computer Science, or related field
  • Minimum 3 years of experience in SEO
  • Strong expertise in E-commerce website’s On-Page, Off-Page, and Technical SEO and App Search Optimization too
  • Understanding of AI search optimization frameworks
  • Ability to drive organic traffic growth and revenue
  • Hands-on experience with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
  • Experience in content strategy and conversion optimization